Change in life is inevitable. Everything that lives is naturally subjected to constant change, for relevance. So, as world keeps changing, bringing in new products, new development and technology, it is important for whoever among the Muslim organizations or groups that want to be relevant to rebrand their methods of Islamic propagation.
Tajdid, renewal of Deen or Islamic revival, is not something alien to our Islam. it was reported in one Hadith that Prophet Muhammad said, “Allah will raise for this community at the end of every 100 years the one who will renovate its religion for it” This means, in contemporary times, we will need to rebrand our methods of Islamic propagation to change Islamic image and provide for it, a new visual identity.
If since the time we have been having Islamic organizations in Nigeria, most especially, in Yorubaland, we are still here, appealing for our right to use Hijab in government schools; or not yet politically and educationally strong; and economically buoyant as Ummah (and not as individual), then something is wrong with us, and our methods of Islamic propagation in the region.
It was after the colonial era, when Christian missionaries took over that the Muslims of Yorubas had to fight for educational freedom. Then, education was chief among the reasons why most of Islamic organizations sprang up.
But at present, the war against Muslims is beyond education. Politics has been involved, economy is involved, media and security also. So, how are the prominent Muslim organizations in Yorubaland working PRACTICALLY to thwart potential future threat that might emanate if their methods of Islamic propagation is not rebranding, to meet the present challenges?
