Boluwasefe Raji Muinat: Every Person is a Brand, and Personal Branding is Here to Stay

Boluwasefe Raji Muinat, Personal Branding and Monetization Expert, Neuro Linguistics Programming (NLP) Practitioner, Creative Director at Rajim Perfumes and more.

She provides solution to all expert’s and the business owner’s problems when it comes to building a community of loyal customers that pay high. Plus, she’s helped dozens, if not hundreds of people from the Building the Business of Your Brand (BBYB) workshop to grow their business too.

While it’s great to see that so many people are embracing their entrepreneurial spirit, this also means that every self-employed freelancer, independent contractor, and entrepreneur will soon face more competition than they already do. The key to differentiating yourself from your competition is building a personal brand.

Any category you may belong to pay close attention to this interview, because Muinat brings the heat (again) and her advice will be transformative — if you take action. And if you’re really serious about monetizing your personal brand, you can book a free brand strategy call with Muinat’s team.

Let out a sigh of relief, because you’re about to find clarity on how to monetize your personal brand and scale your business in this interview.

MV: We are aware of your contribution to the ecosystem; could you kindly tell us about yourself and your journey?

RBM: Thank you!

I, Boluwasefe Raji Muinat was born on Sunday, 10th of September, 1989 into the family of Mr Abdulazeez Kayode Raji and Mrs Falilat Alatede Raji in Ilorin, Kwara State, Nigeria.

My both parents originated from Erin ile, Oyun Local Government Area of Kwara State but they both reside in Ilorin, where they had most of their children and the same place I grew up.

I’m the 7th child of my Mother, 14th of my father and the last born of the family, in a family that comprises my mum and two step mothers.

I came to the world at a time when my mother thought she had stopped giving birth. The age difference between me and my immediate elder sister is over seven years.

You know those situations when your mother’s first, second and third born are even old enough to give birth to you.

If it wasn’t for my smartness that I decided to rush out quickly, I could have been here now calling my nieces and nephews big booda and anty . Smile

For my elementary school, I attended Our Lady’s Catholic Nursery and Primary School.

Afterwards, I proceeded to Government day Secondary School, Amule Okelele Ilorin,

Then the Kwara State College of Education, Oro Kwara State where I had my National Certificate in Education (NCE) in Biology/ Chemistry.

And finally, I went to Ahmadu Bello University, Zaria where I obtained my Bachelor in Science Education; Biology double Hons.

How I went to school:

As a child who came at a time when both parents were getting old with not much power to work to earn enough money to sponsor her education, I did the hard work and laboured myself to ensure I finished my school, from writing my SSCE exams, NCE to BSc. Level.

I got married in the year 2011 but unfortunately got separated in 2019 after which I relocated to Abuja where I followed up with the divorce process which was granted in 2021. Walking away from my previous marriage cost me a whole lot including losing all my investment throughout the eight years of marriage and having to start life over again in a new environment with the responsibility of my two kids solely on me.

Knowing fully that I must provide for myself and my kids made me embrace self-development more which equipped me better as an entrepreneur because I realized that collecting salary alone may not sustain us in a situation where I am trying to play the role of both parents at a time.

This opened my eyes to the opportunities that surround my pains; my pains can actually be turned to gain, I realized I could build a business out of my knowledge, this I did like six months of training educators on how to teach with digital technological tools then this gave birth to another area of expertise for me; Personal Branding and Monetization in which I took it upon myself to be helping my fellow women to Create a Unique Identity for themselves and ensure they fully MASTER MONETIZATION SKILLS.

Over the years, I have trained about 200 people who are either coaches, consultants or entrepreneurs on how to build a personal brand that generates income, influence and affluence.

MV: Why is personal branding advantageous?

RBM: Firstly, let me help you put this at the back of your mind, personal branding is here to stay, and every individual is a Brand, the only difference is whether every individual promotes his or her own.

Personal branding is the process of creating a brand identity for a person.

It is how you project yourself (brand) and your values to the world and make sure that your target audience knows you for who you are, what you stand for, and why choosing you is the best over your competitors.

It is about standing for yourself and your business to promote confidence and respect your customers have for you.

Below are what personal branding can do for you:

  • It can help you control people’s perception about you and present you in the best light possible.
  • It helps you to stand out from the crowd.
  • It creates opportunity
  • It makes your audience know you, like you, trust you and buy from you.
  • Just to mention but a few among the numerous advantages of building your personal brand.

In a nutshell, branding is all about reputation.

MV: Do you believe that the concept of personal branding is frequently misunderstood?

RBM: Yes, at times.

MV: What publications or tools do you suggest for learning about personal branding?

RBM: I will suggest some books that are great when it comes to personal branding:

  • Reinventing You by Dorie Clark,
  • Personal Branding for Dummies by Susan Christon, Samantha Desz, et Al.,
  • Impressions by Coyte G. Cooper.

These above are very nice books.

MV: What would you tell people to focus on as a starting point?

RBM: I will advise people to focus on being original, you can’t fake it and succeed when building the brand called you, just be yourself.

Secondly, be focused and consistent, it may not start bringing you money immediately, but with focus and consistency, it will soon make sense.

Thirdly, always be open-minded to learning. Learn from people that have been doing it before you, learn from your mistakes and always be ready to invest in yourself.

Lastly, be intentional.

MV: What do you focus on for the development of your own personal brand?

RBM: I focused more on my uniqueness, allowed myself to be known for it, and crafted a community of people who appreciate my uniqueness for myself, I then leveraged on it by providing a transformational solution they are glad to pay for.

MV: Can you offer an example of a universal lesson anyone can apply?

RBM: Originality, intentionality and focus.

MV: You are always positive and motivated, what keeps you going?

RBM: My purpose.

MV: What are some of the strategies that you believe have helped you grow as a person?

RBM: Sharing my story, originality, investing in knowledge and being focused.

MV: What advice would you give students and young professionals who want to have a successful career?

RBM: Build and maintain a good reputation.

Be fully aware of yourself, and understand your strengths and weaknesses. The more aware you are, the more growth and opportunities you will see.

Always Invest in knowledge.

MV: What made you passionate about ‘Training’?

RBM: Making an impact in people’s lives and influence.

MV: Last but not least, could you please share with us a little more information about your ‘BUILDING THE BUSINESS OF YOUR BRAND (BBYB) WORKSHOP’?

RBM: Thank you

BBYB Workshop is a workshop designed for coaches, consultants, and entrepreneurs to learn how to:

  • Create a unique identity for themselves, build a concrete relationship with a thousand people who are their ideal customers that buy,
  • Create and sell a transformational offer.




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